WHY BRANCH TRANSFORMATION?

Before we dive into what branch transformation is, we need to take a look at why so
​many people are talking about it and looking for answers.  

Branch Costs

Branch costs have been steadily increasing over the years. Everything from increased regulatory costs, to personnel costs, to the cost per square foot to build a modern branch.

Branch Traffic

Branch traffic has been steadily declining due to online banking and mobile banking.  Also, as we transition to the millennial generation they are looking for more compelling reasons to visit a branch.

Branch Sales

Along with decreased traffic, branch sales have been steadily declining.  The branch remains the best avenue through which to generate sales.  If less people are walking in, there are less opportunities to cross sell.

WHAT IS BRANCH TRANSFORMATION?

Now that we understand why we are talking about branch transformation, let's take a
​look at how Money Handling Machines defines branch transformation.

Analyze your branches

Step one is to take a close look at all of your branches.  Each branch is different, even at the same financial institution, so we cannot take a one-size-fits-all approach.  Where a banking kiosk makes sense at one branch, a cash recycler may make more sense at another.

Deliver the BEST
​customer experience

Maybe the most important of all the goals is to deliver the best customer experience for your customer base.  What good is implementing technology if your customer base never uses it? Or even worse, they don't want to use it.  Simply implementing a video teller or cutting resources can severely damage your customer experience.

Make your branches more profitable

The main goal of branch transformation is to make your branches more cost efficient and therefore more profitable.  We need to take a look at the processes currently in place and see where we can inject some technology to streamline those processes and cut costs over time.

Deliver a CONSISTENT
​customer experience

Along with delivering the best customer experience, we want to make sure that we deliver a consistent customer experience.  If you have one style of machine in the drive up that mostly utilizes video tellers, but in the branch you have machines that offer self-service options like bill pay and cash/check deposits, this can lead to confused customers.  We want to offer a complete package that is consistent so you deliver the best experience all of the time.

SOME BRANCH TRANSFORMATION PRODUCTS

YOUR LOCAL BRANCH TRANSFORMATION PARTNER
Since 1953 we have been in the banking equipment business.  Over those 60+ years we have come to understand how midwest banks and credit unions function and are different than coastal financial institutions.  In the midwest we want to offer personal service with a smile and make sure our customers are well taken care of.  That is why we are best suited to help you take a look at branch transformation.  It is a common misconception that technology = bad service.  We have found that with the proper approach we can help you decrease your branch costs while offering the best customer experience available.  We have a wide range of plans and templates available and will take the time to sit down with you to discuss which approach works best for you.

    Contact us today to see what branch transformation can do for you