The Millennial Dilemma
83.1 Million, thats the most current tally of millennials in the United States. Consider this, as the focus moves from the baby boomers and generation x, who will be the next to take their place with tremendous buying and investing power? Wouldn't it be worthwhile to start gearing your business toward those who will soon take the reigns? Wouldn't it be nice to get a slice of that 83.1 million as customers?
Thats what this is about...
As a millennial myself, I know our generation confuses most of the previous ones. We go around scrolling though our tablet sized phones, sipping a red bull occasionally letting the world know it exists around us. Those of us who have struck a balance between technology and the real world are there, but can be overlooked.
Being born with the world at our fingertips has created a very interesting society of quick thinkers, and luckily for you, somewhat predictable behavior... Let me explain. This, microwave generation, bases its credibility of whatever we do on a number of things, one of which is primarily convenience. I myself being a millennial, don't bank where my parents do, neither does my brother, or my cousin, or my wife. Interestingly enough we all started out where our parents banked, yet we left... Why?...
Convenience, whether it was because we traveled, loved Apple pay, or went to college in another town, we wanted convenience. I chose the bank I did because there are oodles of branches and an imaging ATM near my house, because I never have time during standard bank hours to actually deposit my paycheck! So convenience drove our decision, we wanted a reputable company that provided a certain level of convenience, whether it was mobile banking/deposits, ability to get cash from their plethora of ATMs or simply having a great branch presence and solid hours to do our banking.
I know that being everywhere all at once is impossible, but being many places, when we need you, now that's the trifecta.
Since this is my first blog post I shan't reveal ALL of my thoughts and philosophies, but I will say one thing. From a provider, and consumer perspective, there are levels of technology that my generation would climb over each other black friday $40 flat screen style to use. And if you're one of the first F.I.'s to jump on it and market it, you'll get a nice slice of the millennial pie.
Our company offers some of these solutions that will pique the interests of the growing generation, I urge you to look into ALL options, no matter what kind or where they come from, do your due diligence. You're reading this because you're searching for knowledge...
... well you can't spell knowledge without ledge, and ledges are scary, like change... anyone? Bueller?
A man once said "Good self-service trumps great customer service" I think that rings true with us...
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A banking technology solutions consultant and millennial himself.
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